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The Starbucks. My daily ritual, my little pick-me-up, and the source of the caffeine I need to get through the early hours. As I clutch my beloved mug adorned with the world-famous emblem, the number of times it has accompanied me is beyond my memory. However, there is a catch – did you realize that iconic emblem of ours conceals a secret? I was also taken aback!
Before we get into the fun stuff, let’s take a step back and discuss Starbucks’ history. Like the enthralling characters in Moby Dick, written by Herman Melville, each cup contains a mermaid from sea folklore and mythology. Do you think it’s real? Starbucks is a play on the title of this well-known novel.
The evolution of this intriguing logo is something we should discuss now. Since its inception, the Starbucks logo has undergone several revisions. Picture this: it was once brown in color before changing to its now-iconic green hue in 1987. At the height of its popularity in 1992, Starbucks unveiled a fresh, modern logo. The major shift, nevertheless, occurred in 2011. At this point, Starbucks Coffee ditched its emblem in favor of a more symmetrical and enigmatic siren’s face.
